Are you a net or spear fisherman?
Advertising is a bit like fishing, it can be a real waste of time and money!
If you don’t pick the right market (pond), position yourself correctly (swim) or use the correct tools (rod) you will end up with nothing to eat! However, if you think like a fish and go fishing with the right equipment, you’re likely to land a better catch.
Ways to catch more fish
Using a net
Fishing with a net is one way of catching fish but you never know what you’re going to get. They could be large, small or just damp squid. My point is that net fishing is usually done blind. Sure you might think there are fish in your pond but the likelihood is you’ll cast your net and come up with nothing but an old boot! Net fishing is usually a hit and miss affair.
Using a spear
Spear fishing is a sure fire way of catching the fish you want. You dive in, swim up to your chosen target and bam, it’s in the net.
This analogy relates to advertising really well. By spending your money on a decent spear gun or advertising medium, you are able to target specific types of customers who are actively searching in the pond you’re fishing in. It’s like placing your bait infront of their noses!
ilovelooe.co.uk – a very well stocked pond
ilovelooe.co.uk has two very specific types of visitors.
The first are locals, interested in what’s going on in Looe and keeping up-to-date with local information. The second are visitors and holiday makers who are either coming to or finding out about Looe for their holidays.
All the thousands of people who visit ilovelooe.co.uk every year are naturally interested and receptive to local suppliers and businesses looking to promote quality Cornish products and services. Think about it for a moment. If you were looking for a place to stay, information about car parks, where the beach is or the best cream tea in Looe, where would you look? That’s right, the internet. You’d look for the best local website that has all the information you’re after. ilovelooe.co.uk has all that and more.
A growing number of visitors, updated daily and full of great content
ilovelooe.co.uk is possibly the most popular website for Looe there is and I’m working on making it better every day.
If you’re a local business with products or services that locals and visitors to Looe need or would find useful, then advertising on ilovelooe means you are targeting your potential customers in a very precise way, just like spear fishing.
ilovelooe doesn’t try to compete with larger Cornish websites as I know that the thousands of visitors who come here every year, LOVE LOOE. They want to come and stay in Looe and use it as a base or their primary holiday destination. They don’t want to stay next door to the Eden Project or be based in the middle of the moors. They LOVE LOOE and they want local information about Looe.
By advertising on ilovelooe, you will put your business right infront of these people. This is not fishing with a net. It’s really good targetted advertising that works.
Advertise on ilovelooe.co.uk
At the moment there are three ways in which you can advertise on ilovelooe. All are excellent value and will help promote your local business to the right people.
Option 1
- Cost: £50+vat
- Duration: 365 days
- Position: Practically every page of ilovelooe
- Size: Square ad 125 x 125pixels
- Link: To your website
- Click tracking: Statistics provided at end of year
- Artwork: You provide or I can create for £15+vat
Option 2
- Cost: £35+vat
- Duration: 182 days (6 months)
- Position: Practically every page of ilovelooe
- Size: Square ad 125 x 125pixels
- Link: To your website
- Click tracking: Statistics provided at end of 6 months
- Artwork: You provide or I can create for £15+vat
A page on ilovelooe
- Cost: £35+vat – one off cost
- Duration: Lifetime of ilovelooe website
- Position: As a link on ‘Links’ page
- Size: Page with your own banner, text and two pictures
- Link: Can include links to your website and email.
- Click tracking: None
- Artwork: Banner, text and images should be supplied by you ready to go. I can create a unique banner and size pictures for £35+vat.
Needless to say, more people will see and click Option 1 and 2 than option 3 but option 3 pages get excellent local Google search rankings.
Do call or email me anytime to discuss: 01503 264422
Best wishes
Chris
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